As the “Bank of You,” North Shore Bank is celebrating the success it found through a new Community Engagement Managers program that yielded new community programming as well as developed staff skills and expertise around building a vibrant community where they serve. Green Bay local and North Shore Bank AVP and Community Engagement Manager Katie Longsine completed the program.
The program, facilitated by NEWaukee, brings together hand-selected North Shore Bank leaders from across the bank’s footprint to engage and collaborate to expand the banks presence in the communities it serves. The initiative allows North Shore Bank to grow deeper relationships in its markets, create more community partnerships, and invest and develop its internal team in the premise and value of community engagement.
“We are the bank of you and that refers to our customers and community, as well as our employees. Launching this engagement-driven program among our top leaders has resulted in bringing the bank into more of our community and has really been a win-win-win for North Shore Bank, our communities and our staff,” said Craig Witz, vice president of retail banking at North Shore Bank.
The initiative resulted in new signature community events in 2021 for the bank and was a success with employee participants reporting increased confidence in their communication skills, improved collaboration skills, and a greater sense of belonging.
Community Engagement Managers span a variety of locations across the bank’s footprint, including the Green Bay area where Katie Longsine serves as branch manager for the bank’s Howard-Suamico and Pulaski offices.
“It’s great to be part of a program that gives me the opportunity to collaborate with my colleagues and develop worthwhile events and activities that enrich our community,” said Katie Longsine, AVP and community engagement manager. “It’s exciting to see our exchange of ideas developed and become new events that expand engagement among our customers and community members.”
