Join the HSBPA for our October’s Lunch & Learn which is an exclusive members only meeting that is designed to learn new skills and network opportunities.
Date: Wednesday, October 15, 2025
Time: noon to 1:00 p.m. (arrive as early as 11:30 a.m. for networking opportunities)
Where: Gallaghers Pizza, 2306 Lineville Road, Suamico
Menu: Pizza buffet and soda
Cost: $15 per person REGISTER NOW >>
Speaker: Dr. Bryan Schwebke — Paramount Performance, Owner
Topic: Different by Design — Building Real Brand Separation
Most businesses think they’re different—until you ask how. Then you hear the same tired answers: great service, more experience, faster results. In this high-impact talk, Bryan walks through what it really means to stand out in today’s crowded market. Spoiler: it’s not about being better; it’s about being different—by design.
From redefining your competition to attracting your ideal clients (instead of chasing the wrong ones), this talk flips traditional branding on its head. You’ll learn why everyone fights for the same 10% of the market while the other 90% is ignored—and how to own that 90% by building a brand people feel, not just buy from.
Expect real-world strategies you can implement immediately, powerful mindset shifts, and a few hard truths about what it takes to build a business that can’t be copied.
Key Takeaways:
Why focusing on your competition is a trap—and what to do instead
The five layers of brand separation (and how to apply them today)
How to attract clients who actually align with your values
What it means to be a lifestyle brand, not just a service
Why your brand vibe is your greatest asset—and how to make it undeniable
This talk is for business owners, marketers, and entrepreneurs who are tired of playing the same game as everyone else—and are ready to build something worth noticing.
Please register for the Wednesday, October 15, 2025 Lunch & Learn by following the link below. If you have any questions, please email events@hsbpa.org.
